Sunday, January 3, 2010
Brand of the Decade goes to BAPE
Now Before I go into detail lets establish somethings Bape changed how sneakers release, Bape changed how a store has to be ran, Bape has changed the Streetwear/Ready-To-Wear industry for the better , BAPE changed how the Big sneaker companies view the consumer.
Bape created the artifical limited release by creating his sneakers in small quantities with high price tags He made every release just as important as the one before . Before this companies checked the market to make sure the sneaker would be popular by having it endoresed by athtletes. Nigo threw this strategy out the window by creating a limited supply he insured he would never have a high loss if the shoe wasn't popular and due to people fearing that they might never see this colorway again they bought up the sneakers as quickly as possible to resell.
Before Bape most sneaker and clothing store let you buy whatever you want and what size you wanted and most importantly as much as you wanted. Bape doesn't allow that in order to buy a Bape shoe or clothing article you have to buy your own size and you only can buy one of said Item A Busy Workshop store cuts back on resellers by making sure the buyer can only purchase there size.
Before Bape we had brands like TROOP and British Knights which focused on garnering hood appeal they where guady, corny, and all they did was look over each others shoulder making streetwear stagnant . Bape is a versatile brand they make a hoodie that is bright pink and a shirt that is black and shows minimal details. Thus insuring they can have fans of different style.
In short congratualtions Bape on a succesful decade in the streetwear , and sneaeker industry hopefully you continue to be a pioneer in your fields of business
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment